The Founders' 100
The Founders' 100
PROPER launched in October 2026. The first one hundred people to order a PROPER piece are not customers to us. They are the founders of the brand, and we will treat them that way for as long as PROPER exists.
What every Founder receives
- A numbered Founders' card. Your number, 1 to 100, is yours permanently. It ships inside your order.
- A letter from the founder. Written and signed by hand, not printed from a template.
- First access, for life. Every new colorway, every new piece and every limited production window opens to the Founders' 100 before the public and before the email list.
- A direct line. Founders get a private contact for sizing, exchanges and requests. You will never be in a queue.
- Your name in the register. With your permission, your first name and city are recorded in the PROPER Founders' register that will be published on this site.
What it is not
There is no discount, no code and no countdown timer. PROPER prices are the real price. The Founders' 100 is about access and recognition, not a markdown.
How it works
Order any PROPER piece on this site. Your Founders' number is assigned in the order that orders are received, from 1 to 100. When the hundredth order arrives the program closes and the register is published. We will announce the count on Instagram and by email as it fills, honestly, and we will not reopen it.
Why we are doing this
Luxury brands are usually built from the top down, with celebrities first and real people last. PROPER is being built from the first hundred people who chose to walk different before anyone told them to. We want to know your names.
PROPER — Walk Different.